I had the opportunity to live and work in Paris for a previous job — an experience that was both exciting and intimidating. While I was there, I bought a new fragrance and wore it every day. When I eventually moved back to the U.S., the bottle sat on my shelf for a long time, untouched.

One evening, I picked it up. Without even spraying it, I could smell the perfume and was immediately transported back to Paris — walking the city, discovering it, and falling in love with it for the first time again.

The reaction was instant and physical. I didn't want to wear that perfume again — I only wanted to bring it out when I was missing Paris. Every time I smell it, I feel this warm, happy nostalgia for that chapter of my life in a way photos never could.

That experience sparked the decision to create a whole brand based on the science behind scent memory, and the power of attaching scents to experiences and the different chapters of our lives.