FRAGRANCES DESIGNED TO TURN MOMENTS INTO MEMORIES
In French, means "to evoke"
We create fragrances designed to do exactly that — evoke the feelings and memories from a past experience or chapter. We don't tell you what these scents should remind you of: each fragrance is crafted as a blank canvas for you to create a memory with.

Our Time Capsules, matching room fragrances and candles in the same scent, can be used to transport you back to the emotions, sensations, and stories from your past.

THE SCIENCE

HOW IT WORKS

Ever wonder why a certain smell can bring back memories in rich, emotional detail? As humans, we are most emotionally connected to our sense of smell, more than any other sense.

OUR MISSION

WHY WE'RE HERE

It all started with a perfume in Paris.

CLEAN INGREDIENTS

OUR STANDARDS

We will only ever put ingredients in our products that we're willing to wear ourselves. That means we say no to parabens, phthalates, PEGs, synthetic dyes, carcinogens, EDTA, fillers, animal byproducts, sulfates and 2,700 other ingredients. We follow major retailers' clean beauty standards.

COLLABS

INTERESTED IN A CUSTOM FRAGRANCE?

At our core, we are an experience-based fragrance brand looking to turn moments into memories. We design limited release, signature scents to create lasting, unique, multi-sensory keepsakes. From intimate weddings to large scale events, we offer several options for customization to meet your needs.